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Cisalfa Group history

Licence brands

ADMIRAL: a historic English brand founded in Leicester in 1934 that has its roots in British sports culture. Not only cricket and cycling, but also - and above all else - football. Admiral has actually been the official sponsor of the English national team and of many other clubs in Europe and around the world. Today, the brand is well-known in the Italian market with a sportswear collection that integrates native values. 

ARENA: was founded in 1973 in Tolentino and has become a reference point for all swimming athletes over the years. Water is the natural environment for those who wear Arena, even for those who practice water polo or triathlon. Its slogan is aptly 'Water Instinct'. But that's not all: Arena responds to all performance sports requirements, from training to running to sportswear. 

BEAR: the top brand for those who love the Californian lifestyle. A surfboard, some waves to ride, and a Bear swimsuit or T-shirt. Ever inspired by Malibu's 70s fashion, today the brand continues to combine comfort and style at the same time.   Visit site

DIADORA: Dal 1948, Diadora si dedica a servire gli atleti. Innovazione e capacità artigianale prendono vita a Montebelluna, Italia, dove la tradizione incontra la tecnologia all'avanguardia nel cuore della Run Valley, e dove artigiani e ingegneri lavorano fianco a fianco per creare calzature e abbigliamento che incarnano prestazioni, stile e tradizione. Ogni prodotto è progettato pensando agli atleti, dal running, al tennis, al calcio per i momenti di performance e per il tempo libero.

ELLESSE: with the goal of breaking standards and monotony, Ellesse has made its way into the world of sportswear since 1959. Tennis and Alpine skiing are the main worlds from which the brand emerged, but also legendary testimonials from other disciplines. Today, it is at its best in the technical categories and in the worlds of sports and streetwear. Visit site

MISTRAL: vintage and surfwear style come together in this historic brand suitable for the 'People of the Oceans'. Since the '70s it has been reinterpreting sail graphics to always be a few knots ahead. Mistral, however, is not just clothing for windsurfers. Over the years, it has continually reinvented itself, always keeping its values clear. Today, it is also known for garments, shoes, and accessories dedicated to streetwear and leisure.   

REUSCH: specialising in goalkeeper and winter sports gloves, Reusch is one of the world's leading glove brands. Founded in 1934, Reusch has a clear goal: the development of the best gloves through the use of innovative technologies and high-quality materials. Extensive knowledge of materials with high technical properties, careful quality control, and collaboration with top professionals and partners ensure that every Reusch collection is developed with the highest level of expertise and guarantees an exceptional fit. 

THINK PINK: freedom in all its forms. The brand - born in Italy in 1979 - takes its name from a free climbing route and inspired an entire generation of climbers to challenge themselves in facing the highest peaks. Over the years, the brand has established itself as a benchmark for casual wear, and its collections offer a strong connection with extreme sports and nature.  

© 2026 Cisalfa Sport S.p.A., All rights reserved - P.IVA. 05352580962 REA n.1156390
 Share capital €28.353.142,00 I.V

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